Parker and Kobe introduced the Nike Hyperdunk to media from around the world who came to the company’s World Headquarters to witness Nike’s innovative assortment of Beijing-related performance products the company unveiled to support athletes from over 100 countries who will compete for gold in 32 sports in Beijing this summer. The product ranges from footwear using lightweight technology fibers stronger than bullet proof vests and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.
The Hyperdunk combines two new Nike innovations: Flywire technology and Lunarlite foam. Flywire redefines footwear construction, shaving off weight and adding strength, allowing athletes to be lighter on their feet and faster on the track and on the court.
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